Partnerships: Adam has assembled a talented team of food photographers and working Chefs to lend their perspective, while exploring this City’s great and vastly diverse “Culinary Cultures.”
He cultivated a symbiotic relationship with local “Restaurant Fiction” podcaster Mr. Monis Rose during a catering collaboration with “Animal” at Sundance Film Festival in 2014. Chef Monis writes captivating reviews of fictional restaurants in TV and Film for his own blog and is now a leading writer for Viva La Foodies, lending his humor and insight to LA’s top restaurants.
Other writers include Chef Shruti Patel, one half of “Eastside Eats Catering/Events” with Chef Jose Vazquez, as well as “Chef Life Clothing,” founder Mike Ruiz, a lifestyle brand by Chefs for Chefs.
Projects: In his off-line life, Adam works with local schools and farms, teaching kids about healthy eating by bridging the poverty gap in local “food deserts,” by promoting CSA boxes and edible gardens. He works part-time as an Assistant Food Stylist, having worked on such films as, “Chef” and “Entourage.” He was “Taft-Hartleyed” into the SAG-AFTRA Union while working on the TV show, “Grandfathered” and being directed to give each of the actors a task in John Stamos’s fictional restaurant kitchen.
Progress: Prior to becoming a Chef, Adam Rubenstein had a degree in Finance from U of A and began his career in the real estate business. When the market went bust in 2008, Adam decided to fulfill his lifelong passion and go to Culinary School. That was the birth of the blog and a new life chapter. Since that time, Adam has witnessed brick and mortar restaurants go tiny… into food trucks, food exposition halls and marketplaces.
The commercial real estate landscape has changed dramatically with the advent of online retailers, concierge services and exponential growth in the food delivery market. He has seen culinary marketplaces, such as Eataly, at Century City, and Grand Central Market, Downtown, shore up stagnating stores and retailers. He has seen the rebirth of the brick and mortar restaurant and the rise to fame of great lesser known talent, trading back their trucks for terraces along the City’s boulevards, beaches and canyons. Most of all, these are Adam’s friends, his classmates, his co-workers and his cohorts. It is for this reason, when people came to Adam asking his advice about how to proceed with their culinary careers, Adam put his real estate hat back on.
Now, Adam has another website, “Rubenstein Gets Real,” for his Culinary Commercial Real Estate endeavors. The mosaic comes full circle: Partnerships, relationships and collaborations are key in food media these days. Los Angeles has become a premiere culinary destination and designated the best place to eat in the US. Viva la Vida… Viva LA Foodies.