THE COFFEE BEAN & TEA LEAF® CELEBRATES NATIONAL COFFEE DAY WITH ITS

CBTL® “TRADE UP YOUR CUP” COFFEE MACHINE EXCHANGE ON SATURDAY, SEPTEMBER 29, 2012

Angelenos can exchange any coffeemaker for a brand new complimentary CBTL® Kaldi Machine to create authentic espresso, coffee, tea, and specialty beverages at home with just one touch of a button

WHAT:

On Saturday, September 29 from 11 a.m. – 5 p.m. (or until supplies are exhausted),CBTL®, the Single Serve Beverage System by The Coffee Bean & Tea Leaf®, invites coffee and tea lovers to celebrate National Coffee Day at its inaugural “Trade Up Your Cup Event” in Los Angeles. Guests can exchange any new or used coffeemaker for a brand new complimentary CBTL® Kaldi Machine* (*limited to the Kaldi model available in black, white, red and blue and valued at $179.95, limit one CBTL® Kaldi Machine per person, while supplies last). The first 200 people in attendance will also receive a free CBTL® Milk Frother** (**valued at $59.95, while supplies last).

The CBTL® Single Serve Beverage System is designed to be used exclusively with CBTL® Capsules, which feature The Coffee Bean & Tea Leaf® hand-selected premium espresso, coffee, and hand-plucked teas. Visitors to the event are also welcome to sample 12 signature varieties of CBTL®Beverage Capsules (also available for purchase), including espresso, coffee, tea, for use with theCBTL® Kaldi Machine, and vanilla and chocolate powders to make specialty beverages using theCBTL® Milk Frother.

Local radio personality Lisa Foxx from 104.3 My FM will be making an appearance at The “Trade Up Your Cup Event.” Brewing some good, eligible coffee machines collected will be recycled by Athens Services to be properly recycled or redistributed to non-profits and schools throughout Los Angeles byLAShares.org, a non-profit material reuse program.

WHEN:             Saturday, September 29, 2012 11 a.m. – 5 p.m. (or until supplies are exhausted)

WHERE:           8775 W. Sunset Blvd. (at Horn Ave.), West Hollywood, CA 90069

(in the parking lot adjacent to The Coffee Bean & Tea Leaf®)

COST:              The “Trade Up Your Cup Event” is free and open to the public

                             CBTL® Beverage Capsules will also be available for sale

RULES:  Guests can exchange any new or used coffeemaker for the flagship CBTL® Kaldi Machine* (*exchange is limited to the CBTL® Kaldi model available in red, blue, white, and black and valued at $179.95, limit one CBTL® System per person, per visit, while supplies last). The first 200 people will also receive a free CBTL® Milk Frother** (**valued at $59.95, while supplies last). Vouchers for the exchange are only valid on Saturday, September 29, 2012.

ABOUT CBTL®:

In 2010, The Coffee Bean & Tea Leaf® launched the CBTL® Single Serve Beverage System that allows consumers to make their favorite espresso, brewed coffee, tea and specialty beverages at home, at the touch of a button. With theCBTL® System, customers can recreate their favorite The Coffee Bean & Tea Leaf® authentic espresso, coffee, tea and specialty beverages at home—with just one touch of a button.  The stylish CBTL® System comes in a variety of machine models and colors, each featuring a twin pressure system that allows the machine to reach the high pressure needed to make authentic espresso and lower pressure for perfectly brewed coffee and tea. With its sleek Italian design based on the CAFFITALY SYSTEM technology and premium features, this multi-tasker is a welcome addition to any countertop. In addition to selling the system in The Coffee Bean & Tea Leaf® stores and online at CBTL.com, The Coffee Bean & Tea Leaf® has teamed with Sensio Inc., a leading manufacturer and distributor of small kitchen appliances, to distribute the CBTL^® System in U.S. department stores, mass, discount and big box retailers as well as home shopping networks. For more information, please visit www.CBTL.com or www.facebook.com/CBTL.

ABOUT THE COFFEE BEAN & TEA LEAF®  

Born and brewed in Southern California since 1963, The Coffee Bean & Tea Leaf® is the oldest and largest privately-held specialty coffee and tea retailer in the United States. Embodying a passion for connecting loyal customers to one another with carefully handcrafted products, the company is known for sourcing and providing the finest ingredients and flavors from around the world. For nearly 50 years, The Coffee Bean & Tea Leaf® has demonstrated a passion for product innovation epitomized by The Original Ice Blended® beverage. The company has grown to be an international icon and currently has more than 850 stores in 23 countries. For more information, please visit www.coffeebean.com orwww.facebook.com/thecoffeebean.

FOR:  THE COFFEE BEAN & TEA LEAF® | CBTL®    

8775 W. Sunset Blvd. (at Horn Ave.)

West Hollywood, CA 90069

www.coffeebean.com                                                   

www.CBTL.com