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    THE HUNDRED-FOOT JOURNEY

    Culinary driven cinema is on the rise and the film community is delivering some great foodie films this summer. The successful and highly anticipated film, CHEF produced by Jon Favreau earned record breaking viewings in theaters and THE HUNDRED-FOOT JOURNEY is another great culinary adventure that will continue to bring those same heart-warming sentiments and sizzle back to the box office with its culinary artistry and passionate and compelling story telling.

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    When life gives you lemons… Make Watermelon Rosemary Lemonade

    We discovered every “salad” you could imagine… There was not just couscous, but Israeli couscous, black kale, things with nuts, seeds, herbs, spices and roots… brightly colored exotic offerings by the dozen, too many to choose from! This is why their menu is designed to allow for a selection; a little of this, a scoop of that, and a portion of the other.

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    Safeway Supports Local Organic Farmers

    Behind every seasoned farmer there is a unique story and in the case of Chris Cadwell fromTutti Frutti, many. Some anecdotes are about relationships in the business, certain crops successes, unfortunate unexpected crop failures, trial and error, weather challenges, irrigation complications or bug infestations that destroy entire crops. Perseverance is king as well as experience and quick decision making. There is a reason he, like many other successful farmers have chosen the age old profession. If you ask anyone in the industry about his produce over the years, they will surely say that he is great at what he does.

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    Spring into Fall with Roy’s Summer Prix Fixe Menu

    Mahalo LA! Spring rolls and small bites are all the rage and with the high Labor Day travel costs right around the corner why not stay local and experience a taste of Aloha right here in your own backyard and roll over to your local Roy’s restaurant.

Lately...

  • The Best of the ExpoWest 2017
    The Best of the ExpoWest 2017

    We had a brief yet successful visit to ExpoWest 2017 and look forward to sharing our show favorites with everyone. Making the move to including more natural products into your life will ultimately make the world a better place one small step at a time and keep making vendors more socially responsible for packaging, their carbon footprints and impacts on the environment. The next time you make the choice to support certifiedOrganic, Non GMO project verified, 1% for the planet, sustainable seafood, grass fed products you are making a difference. Living a local and sustainable life is one way of limiting big Agro’s impact on our food system.

  • WE are seeking new content for 2017!

    After a long hiatus from the blog, the site is in the process of developing updated content for 2017. Please feel free to contact me via email with any upcoming food events, restaurant review requests, or culinary event coverage and/or food product review requests to SAVOR (at) Vivalafoodies.com for potential coverage and consideration.

  • Adam Rubenstein, Viva LA Foodies, Food Styling, Sizzle Reel : Food Stylist in Los Angeles
    Adam Rubenstein, Viva LA Foodies, Food Styling, Sizzle Reel : Food Stylist in Los Angeles

    The following video link is a culmination of some of my recent food styling work over the years attained while working as a food stylist assistant for film, television, commercial and print campaigns. This video serves as my online portfolio for consideration for upcoming food styling projects.

Foodie Events

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It’s time to get ILLUMINATED LA!

Tonight is the night, more specifically, The Downtown Los Angeles Art Walk and the inaugural launch party for ILLUMINATED LA, an artist collective in Los Angeles that is bringing awareness to all facets of art and not just art itself. VivaLAfoodies is so excited to be an active participant and Adam Rubenstein as co-Founding Father of ILLUMINATED LA along with friend & local renowned graphic and visual artist Seth “Meex” Wilder. We have both been working to the bone, literally to get this off the ground and now is our time to showcase and expose the vast talent of artists curating the best of their craft from Culinary, Visual, Musical, Graphical & Performance. Our kickoff event will take place tonight, 1.12.12 at Nola’s, A Taste of New Orleans in the Downtown Los Angeles Historic Arts District from 6pm-2am for an independent Art Mart & Swap Meet. The talented folks from our collective will be creating art and selling their works throughout the evening.

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Enjoying Los Angeles one bite at a time at The Food Event

By the end of the day we had consumed enough food and drink to satisfy a small army. We also managed to have a nice tweet-up with the dineLA crew that included dineLA director Stacey Sun along with her entourage from Discover Los Angeles and Thirsty in LA. The day would’nt have been complete without a toast and a hug from our good friend “The Bikini Chef” Susan Irby and a few of our other foodie friends in the crowd that we ran into. Cheers to another great year of Food & Lifestyle events.

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Discover the Taste of Truffles as simple as Black & White at Bistro 31

The International Culinary School At the Art Institute Of California- Los Angeles & The Fall 2011 Senior Culinary Practicum and À la Carte Students Present an exotic lunch and dinner menu starring the White & Black Truffle. Pick your poison, well not literally; and choose either the lunch menu with the Black Truffles or the dinner menu with White Truffles or in the spirit of the Holiday’s do both at Bistro 31 on 31st & Ocean Park in Santa Monica at the Art Institute of California campus.

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Come Party with us at the largest Office Party that LA has ever seen

Come hang out with us and our good friends from The Valentine Group and Los Angeles Magazine and experience the “BEST OF LA” while attending the largest communal holiday office party that L. A has ever seen. With plenty of holiday cheer and food and drink to match and your favorite holiday tracks in rotation, a Karaoke soundsystem and photobooth will keep you stimulated for hours. Why not kick of the Holiday Season right at one of the best venues exclusively located in the Miracle Mile at the famous Variety Building?

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Holy Mole in LA

The Village or “El Pueblo” as it is know is a living museum that continues to be a historic site that showcases our cities diverse Native American, African American, Spanish, Anglo, Mexican, Chinese, Italian and French influences that contributed to its early development and are also a part of everyday life in the diverse melting pot known as LA.

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Eating everything under the sun at the 16th Annual Redondo Beach Surf ‘N Turf Lobster Festival

The 16th Annual Redondo Beach Surf ‘N Turf Lobster Festival crept up faster than a pod of dolphins in the midst of a feeding frenzy. The Redondo Beach Chamber of Commerce & the Visitors Bureau were well equipped this year and like previous years of the festival the food, music, fun, games and Maine Lobster dinner meal keep getting better. This years festival menu even provided the first ever “Surf & Turf” option complete with a Certified Angus Beef ® Center-Cut New York Strip Steak and Maine Lobster Tail or even a stand-alone 12 oz. Certified Angus Beef ® Center-Cut New York Strip Steak dinner for the meat lovers.

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Food, Fashion & Fun in Beverly Hills

On September 8, 2001, Foodies and fashionistas, one in the same converged on Rodeo Drive for Fashion’s Night Out 9.0.2.1.0 for the global shopping event that included a Ferris Wheel, over 100 retail store events and fifteen of LA’s Gastro-Gourmet Food Trucks strategically placed for an international block party event celebrating global brands for one exciting night of food, fashion, music and fun. The FNO programing is a collaboration between American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York in response to recession recovery with the celebration of retail commerce on prestigious Rodeo Drive’s own Walk of Style®.

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Duff Goldman’s Taste LA “Desserts after Dark Pavillion” was a pretty Sweet affair

The intersection at Rodeo Dr. and Wilshire Blvd. provided the VIP access point into “Desserts After Dark” and the team from Wagstaff Wordwide and our good friends Meghan & Vanessa had the entire event dialed in so much so, that they didn’t event have a chance to leave their post for something sweet.

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2 Chicks mash-up farmhouse cuisine, mixology & gastronomy at SPACE in Venice

Join Viva LA Foodies and a host of other chefs, foodies and cocktail enthusiasts as we show support for this powerful female culinary duo as they mash-up, mix-up, blend, puree and serve up culinary history on famed Abbot Kinney Blvd. A few select media invites are available in exchange for pre & post event coverage for this unforgettable evening. We hope to see everyone there chowing down next to us at the “Moveable Feast.”

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A Pre-”Wedding Crashers” Rehearsal Dinner at the W

When it comes to quoting movies, Wedding Crashers seems to “take the cake.” We surveyed a sample of our friends and everyone seemed to quote a different line from the hilarious timeless comedy. And it’s no surprise that our good friend and “Film Freak” Leo Quiniones is bringing this “Raunchy & Sweet Romantic Comedy” to the Outdoor Room at Station Restaurant at the W Hotel in Hollywood for a “Free” screening on August 22, 2011 for Monday Night Movies, Martinis and Manicures, one of his newest LA venues.

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EX to the HIBIT “X” invades the Downtown Santa Ana Art Walk

The success of the event sparked so much interest that event producers Seth “Meex” Wilder, Mike “June 22” Ziobrowski and myself, Adam “LA Foodie” Rubenstein from VivaLAfoodies have decided that the foundation and back-bone is strong for many more “X is The Weapon” collaborative events that will “pop up” throughout the Los Angeles area from Venice Beach to Downtown Los Angeles.

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Eating our way through “New York” for Cancer Research and the Concern Foundation

As usual we had a blast, but wouldn’t have been able to do it without our great friends in “high places.” Jane Summer from Summer Communications always takes care of us with her good graces and is a marketing force to be reckoned with and she has an extensive portfolio of restaurant clients to back it up. We always get the VIP treatment and we appreciate all of the great invites to the dinners and events that her team produces.

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X Is The Weapon presents “EXHIBIT X”, a group exhibition showcasing the intersection of Art, Music, Food and Film for Japan Relief

Artists, Musician & Foodie’s unite once again, but this time we are slightly outside of Los Angeles City Limits in the OC and will be supporting Japan Relief efforts while mashing up Food x Art x Lifestyle x Music x Culture.

Please also join Viva LA Foodies & The Love Alone’s “MEEXONE” for our official collaborative “LA FOODIE” Tee Shirt Launch Party inside the Art Show, in conjunction with a “Live Printing Station” provided courtesy of our friends at Inked In Tees.

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A Luau in Los Angeles that embraced the “Mahalo” spirit of the Hawaiian Islands

The splendor, mystique, romance and island spirit seem to never go away from our memories and you can agree especially if you have been to the Islands on one or more occasions. My last visit was over 2 years ago and being at the event made it feel like just yesterday. The Hawaiian culture and lifestyle is magical and is something that everyone must experience and appreciate at least once in their life. All good things must come to an end at sometime or another and we owe a big congratulations to Chef Mark Gold for taking home the title of the “Hawaiian Islands Master Chef.”

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Art & Food meet “in the streets” of Los Angeles @MOCA

Viva LA Foodies was invited by Foodbuzz to attend the “Art In the Streets” and “Food x Film” presentation of the all new Levi’s film Workshop at the MOCA satelite museum at the Geffen Contemporary in Little Tokyo in LA this past Thursday.